Use Google Ads & LinkedIn for predictive B2B lead generation

PPC & paid social are key components of a B2B digital marketing strategy aiming to build predictability into your lead generation, whether you’re building awareness, driving bottom of funnel conversion or targeting accounts as part of an ABM strategy.

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PERFORMANCE

Paid campaigns for faster results

PPC and SEO can work in synergy, balancing cost per lead and short term results while the longer term benefits of SEO can take time to build.

We utilise PPC & paid social campaigns to provide our clients with potential quicks win and more targeted results (often supporting their ABM campaigns), whilst putting in place longer term strategies using SEO and content.

Lower volume, larger returns. Paid strategies focusing on quality over quantity.

We specialise in work on B2B PPC & paid search campaigns targeting niche markets that don’t always have the highest search volumes, or where key accounts are being targeted as part of a ABM strategy. They do, however, often return higher deal values, often reaching into the £millions. B2B is often about quality over quantity.

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Why tech & SaaS companies trust our B2B PPC Agency

A focus on conversions

We focus on conversions, not cost per click (CPC). Of course we optimise accounts as much as possible, but we are focused on the number of conversions and lead generation.

Working backwards from value

We work backwards from the average deal value (ADV) or lifetime value (LTV) of your clients, to estimate how much you should be spending on the cost of acquisition related to conversion rates.

Aligned with B2B buyer intent

Our work niche enterprise technology markets often requires in-depth keyword research and aligning paid media activity with buyer intent & ABM campaigns.

UX, Design & Paid Search

Great paid search campaigns require a great page experience on the landing page. Our in-house design and development team are experts in building UX focused pages that convert.

REPORTING

Real-time reporting built into a custom dashboard

Our B2B PPC Agency clients all have their own custom dashboard where we can plug Google Analytics, Search Console and Google Ads into the same view, along with conversion and lead generation data from marketing automation or CRM sources.

The B2B PPC briefing template

If you’re unsure about the type of information you’ll need to provide a PPC agency like ourselves, we’ve produced a comprehensive B2B PPC briefing template in Google Docs you can use as a starting point.

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GOOGLE CERTIFIED

Google Partner Agency

Clarity Performance is a Google Partner agency, based on us maintaining high levels of performance optimisation scores, our PPC Strategists meeting certification standards and the amount of media budget we manage on behalf of our clients.

KEYWORD RESEARCH

Keyword research to support paid search

Keyword research is a pivotal part of any paid search campaign and strategy. Get the keyword research and planning wrong and you have already fallen at the first hurdle.

LINKEDIN SPECIALISTS

Add momentum & drive pipeline with LinkedIn Ads

Clarity Performance are a LinkedIn advertising agency specialist, helping fast growing B2B SaaS & Tech companies to deliver results through hyper targeted LinkedIn Ads.

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OUR APPROACH

Quality over quantity

Support ABM Campaigns

We can help you use paid media channels across display, search & paid social to work backwards from target accounts within your ABM campaigns.

Improve Conversion Rates

We focus on transactional keywords where buyers are ready to get in touch, relevant to the stage in their buyer journey.

Quality UX & Web Design

Great search ads require great landing pages, optimised for conversion. Too often search ads are let down by the quality of the landing pages behind them.

High Quality Scores

All of the above lead us to focus on running search adverts that have high quality scores and therefore drive down the cost per click.

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