B2B Digital Marketing Agency for Technology Companies

A B2B digital marketing agency is a type of digital marketing agency that works with business to business clients, i.e. businesses selling to other businesses.

Digital marketing agencies come in many shapes and sizes. Different digital marketing agencies specialise in various tactics or channels within digital marketing, and also specialise in working with different types of clients across various sectors. Depending on the size of the agency, they might also offer a different breadth of services.

A B2B Digital Marketing Agency has a unique understanding of the often lengthy, considered and complex buyer journeys that exist in B2B marketing. And so their approach, services and tactics are tailored around these journeys.

B2B marketing is often about quality over quantity when it comes to results, and so a B2B digital marketing agency should really be aligned with your challenges as a marketer.

Specialising in working with B2B technology, software and SaaS clients, we know our clients are focused on lead generation, driving pipeline and ultimately scaling revenue – and so we apply digital marketing channels such as SEO and PPC to help our clients achieve results.

Within the world of B2B marketing there are a number of channels and tactics B2B tech companies can apply to drive results.

Within B2B digital marketing specifically there are channels and tactics spanning SEO, PPC, Paid Social, Content Marketing, Inbound Marketing, Social Media, Marketing Automation, Email Marketing. Terms such as digital marketing, performance marketing, demand generation, lead generation and others can often overlap in terms of the actual tactics that they include.

We specialise in working with SEO, content & PPC to drive results for our B2B tech, software & SaaS clients.

There are enough generalist digital marketing agencies that do a bit of everything for any type of client out there, so that’s definitely not us. We know marketers like you want to work with true experts, both in terms of sector experience and channels/tactics, so we like to be razor focused on delivering just a few things really well for a very specific type of client.

Measuring ROI is difficult in many aspects of digital marketing, and different marketing teams we work with measure different numbers. Some measure leads such as MQLs and SQLs, some measure pipeline, some even tie everything back to revenue.

Attribution is difficult at the best of times in B2B marketing, given the often long, considered and complex buyer journeys involving a large number of decision makers. But there are still numbers that even the newest and smallest of B2B marketing teams should be measuring.

There are of course other indicators such as pipeline velocity, LTV, ROAS, CAC. Within individual marketing programs or campaigns, there are metrics like open rates, website traffic, conversion rates etc, all of which can be used to optimise specific activities, channels or campaigns.

As a B2B digital marketing agency working with B2B tech clients, our focus is always on connecting marketing activity back to real world impact. So whilst website traffic, SEO rankings, and engagement are all good indicators for optimisation, we’re most interested in leads, pipeline and eventually revenue.

We can add the most value when our clients have already gained traction, and are looking to use performance marketing to scale their inbound lead generation.

So with this in mind, we typically do not work with early stage startups that are still trying to establish product market fit. Our clients are typically ‘scale ups’ or large and already established technology businesses.

In terms of business size, our smallest client has a team of about 50 people and our largest client employs tens of thousands of employees. Our clients are based in London and around the world.

If our clients are on a venture capital backed journey, the majority of our clients are Series A or beyond and serious about scaling growth using digital marketing.