Will technology replace marketers? With Julien Decot, Snr Director, Marketing Partnerships EMEA at Facebook
Emerging MarTech leaves some B2B marketers wary of job loss or replacement. However, this fear could be considered unwarranted, as…
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Marketing attribution for B2B tech & SaaS companies
This FINITE panel discussion revealed great insights into marketing attribution from CMOs and leaders at top tech and SaaS companies.
Guide to B2B tech brand marketing with Kevan Lee, Head of Marketing at Oyster
B2B brand marketing is about how your audience perceives your brand, and is a collective result of multiple touch points…
How to use customer experience data with Keith Povey, Director of Marketing at Feefo
Do you know how to use customer experience data to improve your B2B tech marketing?
Balance the efficiency and effectiveness of your strategy with B2B marketing operations
The FINITE MOPs panel discussion is full of insights from leading marketers of top tech companies - Teamwork, Amazon Web…
Moving from startup to scale up with Emma Jessica Knox, VP Marketing at HERO
B2B marketers can fuel the growth of their startups by implementing scalable processes, getting buy-in from the C-suite, hiring the…
April Dunford on crafting stories for sales enablement in B2B tech marketing
At FINITE Fest, April Dunford’s presentation taught B2B tech marketers sales enablement through the crafting of stories to tell prospects…
The difference between B2B and B2C content marketing
Everywhere you look, people seem to be saying the same thing about B2B and B2C content marketing:
Rory Sutherland on the psychology of B2B decision making
Rory Sutherland’s session at FINITE Fest is packed with useful insights into the psychology of B2B decision making, and how…
Diversity in B2B marketing with Lucy Heavens, Marketing Director at Wealth Dynamix, Co-founder of RegTech Women
It is more important than ever before that B2B marketers be informed about diversity and inclusion within the workplace and…