SEO Agency Services for B2B

A B2B SEO agency refers to a Search Engine Optimisation (SEO) agency working specifically with B2B businesses.

While SEO serves as a tool for powerful and high ROI channels across many business types, the companies we specialise in working with are focused on leads and sales. They often work with long and complex B2B buyer journeys.

This means we look beyond your traffic and ranking potential to how SEO ultimately can support quality lead generation, and make an impact across the length of the B2B journey.

In a word, yes. According to HubSpot, 57% of B2B marketers stated that B2B SEO strategies generate more leads than any other marketing initiative. Google research also found that 89% of B2B researchers use the internet to gather information about purchases from B2B companies.

These findings suggest that, given this amount of early stage B2B research and discovery begins with a Google, SEO creates vital opportunities for many of our clients

For the type of SEO services we offer, you can expect to be paying a minimum of around £4,000 a month for specialist ongoing B2B SEO strategy and delivery.

SEO costs then scale from there, depending on variables such as speed, keyword and search term quantity and competition. Costs will vary depending on which search marketing or SEO experts you talk to and their level of agency experience

As you’re probably aware, most B2B marketers have a limited amount of time in their day. Any SEO agency can promise traffic and rankings, but this shouldn’t be the end of the story, and it does not require a specialised focus.

A specialist SEO agency should be able to combine expertise in search and content marketing with their familiarity and insight into the target B2B audience. This strengthens their targeted focus on lead generation, pipeline and revenue.

We have a minimum retainer length of six months. Typically it can take 3–6 months before clients begin to see the impact of search marketing and the results showing on the search engines.

The reason for this is that SEO lets you build brand authority at the same time as pursuing leads, but it doesn’t function like an ‘on-off’ switch. While quick wins are achievable, many grow impatient with SEO’s nature as a longer-term strategy.

However, this is often par for the course with B2B marketers, since they work with a narrower, and therefore more competitive niche. If you want to see fast movement, you can explore our PPC services for faster results, which work in tandem with a longer-term SEO strategy.

On-site SEO optimisation often involves editing elements of a webpage and codebase, along with other technical considerations. This SEO work is always defined following a technical audit.

While on-site optimisation efforts may vary based on conclusions of an SEO audit, on a basic level it usually involves assessing and, if necessary, changing the title of the page and its written content, meta descriptions, URLs, and enhancing internal links between internal web pages.

Meanwhile, technical optimisation handles page load speed, site mapping and code structure, so that the search engine finds it easier to crawl and index your site more efficiently.

We focus on domain authority and relevance when it comes to links within SEO. Link building is all about quality, and has to be carried out strategically and to the highest standard to avoid any potential damage to your website or domain.

Our main focus is on producing great content that will secure you natural links in the long-term. We occasionally supplement this with a more creative Digital PR driven campaign.

Our B2B SEO content marketing strategies are defined and guided by precise data and insights, along with deep understanding of your customers.

All work commences with our specialist SEO keyword research, using a variety of enterprise grade SEO agency tools and software. By aligning this with a deep understanding of your proposition, buyers and buyer journey, we can produce content that Google loves but that also answers the questions of B2B tech buyers.

When COVID-19 struck in early 2020, many of our largest B2B technology clients found themselves left without a key pipeline driver: events. During a period when trade shows, exhibitions and other in-person events were non-existent, the website became far more important, with SEO becoming an area of greater focus in B2B marketing.

Even though the world has thankfully returned to in-person meeting, greeting and the like, that hasn’t diminished the value of SEO. Many B2B purchase journeys start with search engine research, and search marketing has remained a critical driver of digital marketing success for B2B tech & SaaS companies throughout 2022 and will do so for the foreseeable.

Increasing traffic and rankings are a key part of a B2B SEO agency strategy, but nearly all of the B2B marketers we are working with are focused on generating more inbound qualified leads through SEO. So therefore, yes — SEO can be a big driver of inbound B2B marketing results.

Plus, if you’re already seeing some results from PPC, we would often expect click-through rates, lead quality and deal sizes to be higher by ranking for the same terms through SEO long term rather than bidding on them through PPC.

If you can provide some data to work with, your SEO agency should be able to paint a clear picture of the ROI they would be aiming to deliver for you from SEO.

Yes, we work with some of the fastest growing B2B tech, software & SaaS scale ups globally to bring in relevant web traffic, and so are regularly guiding our client’s global B2B search engine optimisation strategy.

We can scale up with multilingual and local, in-market B2B SEO strategies to help our clients enter new markets globally. Our service also entails guidance on technical SEO strategy and multi-lingual website builds.

Yes, we have members of our team who have undertaken specialist Google Analytics and Google Tag Management training.

We can help to facilitate requirements gathering and implementation of Google Tag Management outside of our B2B SEO service.