Digging for PPC gold: Best practices for B2B search & social
Search ads and social ads are B2B marketing goldmines. They capture interest, generate demand and, when done well, produce leads,…
Browsing Category : Digital Marketing
How to Set Up Google Analytics for a B2B Tech Company
Google Analytics is an invaluable tool for B2B tech companies’ growth. The digital marketing metrics you can glean from Google…
Do you have a CRO strategy for your B2B tech website?
Do you have a plan for improving the number of conversions on your B2B tech website, or are you still…
The Importance of Google Analytics Audits for B2B Tech Companies
Accurate data is essential to business operations—but many in-house marketers at B2B tech companies are using unreliable analytics to make…
Exploring the differences between Google Analytics and Google Analytics 4
Google Analytics 4 (GA4) offers new ways to track, interpret, and utilise data in line with the way we browse…