Press release: New research on B2B SEO in tech & SaaS marketing
FINITE, the global B2B technology marketing community has released new research in B2B SEO, delivered in partnership with B2B tech…
Browsing Category : B2B Marketing
Behavioural science in ABM with David van Schaick, CMO at The Marketing Practice and Doug Hutton, SVP, Products at Corporate Visions
On this episode of the FINITE Podcast, you'll learn what makes your target accounts tick when it comes to cold…
Behind the scenes of SurveyMonkey’s rebrand with Karen Budell, VP of Brand Marketing at Momentive
SurveyMonkey recently went through a full-blown rebrand, as it turned into Momentive to better represent their modern organisation.
ABM myth busting with Zoe Hominick, Head of Business Marketing and CEX at O2
As more and more B2B tech marketers turn to ABM to achieve their growth goals, more and more myths are…
How to build or be a thought leader in B2B tech with Ashley Faus, Content Strategy Lead at Atlassian
Thought leadership is critical for B2B tech audiences who less and less trust companies and brands. They want to hear…
Video marketing for B2B tech growth with Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard
Video marketing is getting easier and easier with new tech and video platforms, but are customer expectations of video rising…
Will technology replace marketers? With Julien Decot, Snr Director, Marketing Partnerships EMEA at Facebook
Emerging MarTech leaves some B2B marketers wary of job loss or replacement. However, this fear could be considered unwarranted, as…
Marketing attribution for B2B tech & SaaS companies
This FINITE panel discussion revealed great insights into marketing attribution from CMOs and leaders at top tech and SaaS companies.
Guide to B2B tech brand marketing with Kevan Lee, Head of Marketing at Oyster
B2B brand marketing is about how your audience perceives your brand, and is a collective result of multiple touch points…
How to use customer experience data with Keith Povey, Director of Marketing at Feefo
Do you know how to use customer experience data to improve your B2B tech marketing?