Digging for PPC gold: Best practices for B2B search & social
Search ads and social ads are B2B marketing goldmines. They capture interest, generate demand and, when done well, produce leads,…
Browsing Category : B2B PPC
Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere
It's safe to say paid social is a tool in most B2B marketing toolboxes, producing quick wins and fast leads…
Which LinkedIn Ads Types Are Right for Your B2B Campaign?
LinkedIn Ads are a highly effective digital marketing tool for B2B businesses. The ability to tap into LinkedIn’s vast trove…
Top 10 best B2B LinkedIn Ads Campaigns
Linkedin Ads should be on every B2B marketing team's radar. A form of pay-per-click (PPC) advertising, Linkedin Ads give you…
How to Track Your B2B LinkedIn Ads for ROI Attribution
LinkedIn Ads are a powerful digital marketing tool for B2B. Because LinkedIn members must provide profile details about their professional…
Google Ads vs. LinkedIn Ads for B2B marketing
Google Ads gets a lot of attention regarding online advertising, but it's not the only ad platform that should be…
Maximise the Impact of Your B2B LinkedIn Ads Budget
According to LinkedIn, the majority of its 774 million members have responsibility for business decisions. This makes it a great…