Oliver Pilgerstorfer, CMO, shares his journey at IFS so far, what changes he's enacted in terms of brand and demand…
Over the past decade, we've seen momentous shifts in B2B organisations, and particularly the marketing function, which has evolved from…
This episode of the FINITE Podcast lifts the veil on marketing leadership, as this guest shares firsthand what it's like…
Neil Hoyne is the Chief Measurement Strategist at Google, a popular LinkedIn thought leader and author of Converted: The Data-Driven…
Focussing on the end user can get your B2B tech organisation ahead. While we often think about the final decision…
When your brand values don't align with your website, visuals and messaging, that means it's time for a rebrand. But…
Marketing and comms, if done right, should work together to convey aligned, strong and valuable messaging across all channels and…
On this FINITE Podcast episode, Jesus Requena, VP Growth Marketing at Figma, shares his incredible advice on customer retention, drawing…
From starting a marketing career in TV, working on shows like Boardwalk Empire and Breaking Bad, to pathing the way…