Latest Articles.

How to use customer experience data with Keith Povey, Director of Marketing at Feefo

By Jodi Norris 05 July, 2021
Do you know how to use customer experience data to improve your B2B tech marketing? 

Balance the efficiency and effectiveness of your strategy with B2B marketing operations

By Jodi Norris 30 June, 2021
The FINITE MOPs panel discussion is full of insights from leading marketers of top tech companies - Teamwork, Amazon Web…

Moving from startup to scale up with Emma Jessica Knox, VP Marketing at HERO

By Jodi Norris 28 June, 2021
B2B marketers can fuel the growth of their startups by implementing scalable processes, getting buy-in from the C-suite, hiring the…

April Dunford on crafting stories for sales enablement in B2B tech marketing

By Jodi Norris 17 June, 2021
At FINITE Fest, April Dunford’s presentation taught B2B tech marketers sales enablement through the crafting of stories to tell prospects…

Establishing your B2B content marketing goals

By Sasha Suzdaleva 16 June, 2021
Having a crystal clear idea of what you want to achieve from your B2B content marketing campaign isn't always straightforward.…

B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti

By Jodi Norris 14 June, 2021
Marketers know the power of influencers for B2C consumers, but how about B2B? B2B influencer marketing is a strategy for…

Clarity Performance shortlisted for “Best use of SEO” category

By Sasha Suzdaleva 09 June, 2021
We’re delighted to share that, once again, we have been shortlisted for an award for our SEO work in partnership with Kadence International!

How to use SEO to promote your B2B event

In a post-pandemic world, it’s easier than ever to host a B2B event. There’s no need to book a room,…

Rory Sutherland on the psychology of B2B decision making

By Jodi Norris 08 June, 2021
Rory Sutherland’s session at FINITE Fest is packed with useful insights into the psychology of B2B decision making, and how…

Identify the best ABM strategy for your B2B tech company

By Jodi Norris 04 June, 2021
The ABM session from FINITE Fest is packed with useful tips on how to build and maintain a successful ABM…