Latest Articles.

SEO

The importance of SERP features in B2B SEO

By Jodi Norris 11 May, 2022
Understanding search engine results page (SERP) features is an essential part of search engine optimization (SEO) for B2B companies. In…

Meet the team: Key

By Jodi Norris 10 May, 2022
What is your role at Clarity Performance? I am a PPC Executive. 
CRO

What is the Difference Between Macro and Micro Conversions for B2B CRO?

By ClarityDevs 05 May, 2022
If you’re creating campaign landing pages and conversion funnels for your website, you probably have several intended conversion goals. For…

93x and 93digital have joined the Clarity family

By ClarityDevs 03 May, 2022
Often, coming back to work after a holiday weekend makes for a bit of a rough start to the work…

Demand gen from scratch with Adam Holmgren, Head of Demand Gen at GetAccept

By Jodi Norris 02 May, 2022
Demand generation is a powerful function for B2B tech and SaaS companies looking to scale fast. Marketing-led growth, through demand…

Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace

By Jodi Norris 25 April, 2022
As Director of Social Media at Dynatrace, an enterprise AI solution, John Rocker has mastered the art of B2B virtual…
CRO

How heat mapping aids conversion rate optimisation

By ClarityDevs 20 April, 2022
If you're serious about developing a B2B conversion rate optimisation (CRO) strategy, you'll need to become familiar with the various…

What the Clarity Performance SEO team learned at brightonSEO

By Jodi Norris 13 April, 2022
Last week, thousands of marketers flocked to the British seaside city of Brighton to enhance their skill sets and expand…

Announcing our new partnership with SparkCognition!

By ClarityDevs 12 April, 2022
    We’re delighted to announce that here at Clarity Performance we have recently begun working with SparkCognition. Based in…

Educating a B2B market with Jed Corenthal, CMO at Phenix

By Jodi Norris 11 April, 2022
Education on a solution is often the first step businesses take when breaking into a B2B market. With complex technological…