An honest account of being a CMO, with Tom Furr, CMO at DISCO
This episode of the FINITE Podcast lifts the veil on marketing leadership, as this guest shares firsthand what it's like…
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Mistakes B2B marketers make with data, with Neil Hoyne, author of Converted: The Data-Driven Way to Win Customers’ Hearts
Neil Hoyne is the Chief Measurement Strategist at Google, a popular LinkedIn thought leader and author of Converted: The Data-Driven…
Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman
Focussing on the end user can get your B2B tech organisation ahead. While we often think about the final decision…
B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments
When your brand values don't align with your website, visuals and messaging, that means it's time for a rebrand. But…
Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos
Marketing and comms, if done right, should work together to convey aligned, strong and valuable messaging across all channels and…
Local SEO vs Global SEO
If you’re looking to drive traffic to your website and improve your Google ranking, a robust search engine optimisation (SEO)…
Why your B2B SEO strategy needs digital PR
Figuring out an SEO strategy for your B2B business can feel overwhelming, especially when the B2B SaaS market is highly…
Reducing churn in self-serve SaaS with Jesus Requena, VP Growth Marketing at Figma
On this FINITE Podcast episode, Jesus Requena, VP Growth Marketing at Figma, shares his incredible advice on customer retention, drawing…
Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix
From starting a marketing career in TV, working on shows like Boardwalk Empire and Breaking Bad, to pathing the way…