Where to start with B2B tech product positioning with Vakis Rigas, VP Marketing at Shypple
The positioning of B2B tech products requires consideration of competitors, features and jobs to be done. Ultimately, positioning aims to…
Browsing Category : B2B Marketing
How to boost the engagement and impact of your virtual B2B events
The FINITE B2B event marketing panel discussion is full of insights from leading marketers with deep expertise in organising and…
How to use customer experience data with Keith Povey, Director of Marketing at Feefo
Do you know how to use customer experience data to improve your B2B tech marketing?
Balance the efficiency and effectiveness of your strategy with B2B marketing operations
The FINITE MOPs panel discussion is full of insights from leading marketers of top tech companies - Teamwork, Amazon Web…
Moving from startup to scale up with Emma Jessica Knox, VP Marketing at HERO
B2B marketers can fuel the growth of their startups by implementing scalable processes, getting buy-in from the C-suite, hiring the…
April Dunford on crafting stories for sales enablement in B2B tech marketing
At FINITE Fest, April Dunford’s presentation taught B2B tech marketers sales enablement through the crafting of stories to tell prospects…
Establishing your B2B content marketing goals
Having a crystal clear idea of what you want to achieve from your B2B content marketing campaign isn't always straightforward.…
B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti
Marketers know the power of influencers for B2C consumers, but how about B2B? B2B influencer marketing is a strategy for…
How to use SEO to promote your B2B event
In a post-pandemic world, it’s easier than ever to host a B2B event. There’s no need to book a room,…
Rory Sutherland on the psychology of B2B decision making
Rory Sutherland’s session at FINITE Fest is packed with useful insights into the psychology of B2B decision making, and how…