Educating a B2B market with Jed Corenthal, CMO at Phenix
Education on a solution is often the first step businesses take when breaking into a B2B market. With complex technological…
Browsing Author : Jodi Norris
Encouraging team engagement virtually with Kristi Flores, CMO at Tektronix
Kristi Flores is the CMO at Tektronix, where she heads up an 80 person marketing team that is not only…
5 steps to beat boring B2B marketing with Patrick Ward, VP of Marketing at Rootstrap
Patrick Ward's 'Marketing Transformation Mindset' is one you should adopt if you're looking to innovate your B2B tech marketing strategy.
The top B2B marketing conferences you need to attend in 2022
B2B marketing conferences are the perfect opportunity for you to expand your knowledge, connect with peers and stay ahead of…
To focus on acquisition or retention? That is the question. With John Dawes, Associate Director at Ehrenberg-Bass Institute for Marketing Science
B2B tech marketers are often wondering how much of their activities should be aimed at retaining existing customers or acquiring…
How B2B marketers can be data literate with Chris Lindsay, VP, EMEA Marketing at Tableau
"As human beings, we have evolved with storytelling being the core of our being. We understand, we remember stories much…
Category creation in competitive B2B tech with Daniel Frohnen, CMO at UpKeep
Category creation is often a necessary requirement for B2B tech companies wanting to stand out in a highly competitive space.
How Salesforce+ redefines B2B content with Leandro Perez, VP & CMO, APAC at Salesforce
Leandro Perez has lead the creation and implementation of Salesforce+, the new, Netflix-style content platform from Salesforce.
Not just there for the goody bags: What the Clarity Performance team learnt at BrightonSEO
Last month, our SEO and PPC team attended BrightonSEO to expand their knowledge, stay on top of industry trends and…
There’s no such thing as B2B and B2C with David Fallarme, Former Head of Marketing, Asia at HubSpot
It's long been discussed how B2C influences B2B marketing. But this guest thinks there shouldn't be a distinction at all!