April Dunford on crafting stories for sales enablement in B2B tech marketing
At FINITE Fest, April Dunford’s presentation taught B2B tech marketers sales enablement through the crafting of stories to tell prospects…
Browsing Author : Jodi Norris
B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti
Marketers know the power of influencers for B2C consumers, but how about B2B? B2B influencer marketing is a strategy for…
How to use SEO to promote your B2B event
In a post-pandemic world, it’s easier than ever to host a B2B event. There’s no need to book a room,…
Rory Sutherland on the psychology of B2B decision making
Rory Sutherland’s session at FINITE Fest is packed with useful insights into the psychology of B2B decision making, and how…
Identify the best ABM strategy for your B2B tech company
The ABM session from FINITE Fest is packed with useful tips on how to build and maintain a successful ABM…
Diversity in B2B marketing with Lucy Heavens, Marketing Director at Wealth Dynamix, Co-founder of RegTech Women
It is more important than ever before that B2B marketers be informed about diversity and inclusion within the workplace and…